Questions Answered

1. Having your own website is an important piece of your ecommerce strategy. It is a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. … Diversifying where you sell online can help you reach new customers, especially as ecommerce becomes more competitive.

2. When deciding where to sell products online, many merchants choose between selling on a marketplace and creating their own website. While each option has its own set of pros and cons – and there is no one-size-fits-all solution that works perfectly for everyone

– we believe businesses that are truly serious about e-commerce should have their own website.

3. Build a customer email list and market directly to them
One of the most important aspects of having your own website is that you can market directly to website visitors and customers. Unlike marketplaces, where people who buy your product are the customers of the marketplace, selling directly to consumers on your website means you get to collect their contact information. When you have your customers’ email addresses, you can send them promotions, offer discounts, and announce new products.
Getting repeat buyers is much more difficult on a marketplace, because you don’t have direct access to your customers. This gives you fewer opportunities to provide good customer service and promote your other products. Since it’s easier and cheaper to retain a customer than it is to get a new one, communicating with existing customers is a necessary part of generating revenue for your business. Not only do you know who has bought from you in the past, but you also know what they bought, how much they spent, and what they are interested in. You can use this information to influence and suggest future purchases.

4. Establish and strengthen your brand Your goal should be for consumers to associate your product with your brand and think of your brand when they think of that category. When you run your own website, you get to maintain full control, including the way it looks, what it says, and how it works. The possibilities are endless.

5. Learn more about your audience
Having your own ecommerce website helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you. You can analyze their behavior on your website, like what they looked at and the path they took to buy from you.

6. Make your own rules
With running your own ecommerce store comes the freedom to more directly impact the customer journey:

You can add photos and videos in certain places.
You can alter the layout and navigation.
You can change the color scheme and website theme.
You can edit button placement and text.
You can tell your company’s story.
You can add a blog.
You can feature certain customers.
Most importantly, you don’t have to worry about your competitors’ products popping up next to yours like you would with a marketplace.

7. You can also decide how you group and price products, and whether you want to offer free shipping. Offering something for free can influence consumer behavior, as customers want to believe they are getting a good deal.

8. With your own website, it’s easier to experiment with this type of offer, since there are no strict rules or regulations with which you must comply. You also don’t have to worry about the impact these changes have on your margins, since you don’t owe a percentage of each sale to a third-party, like you would on a marketplace. With a website, you ultimately control your store and have the ability to test and validate what works.

9. Run creative marketing campaigns

Just because you have your own website doesn’t mean customers will automatically come flocking to you. Once you have a store, you will have to work to get shoppers there. The first step to acquiring customers is to drive traffic to your site. It’s not always easy to set up the right campaigns; however, you have a lot more flexibility with the ways you can get people to find and buy from you.

Some common tactics include using Facebook and Google ads to reach your audience. You can also create content for your website by researching and incorporating the keywords people use to search for a solution like yours. You have the ability to run promotions or flash sales to generate interest and re-target past purchasers.